A picture is not just a file — it is also a legal work you as a photographer have rights to. Knowing the rules protects you your customer and the people you photograph. It is an important part of being professional.
§Copyright
As a general rule you as a photographer have copyright to the images you take. This means it is you who decides how the images can be used and reproduced unless you have agreed otherwise. When a customer pays for a job they typically buy a usage right to the images — not necessarily the copyright itself.
§When there are people in the picture.
When you photograph people you must take into account that they have an interest in how images of them are used. Especially when published – for example in advertising or on a website – you should have the consent of the people shown. Be especially careful when photographing children.
- 01Bulk purchases, retail sales
- 02Be extra careful with pictures of children and vulnerable people.
- 03Respect a no — even if the picture is good.
- 04Have control of agreements so you can document what has been approved.
§Processing of personal data
Images of identifiable persons can be personal data. This means that you must store them safely and only use them for what was agreed. Delete images you no longer have use for or permission to keep. This is about respect and staying on the right side of the rules.
§Good ethics is good craftsmanship
The rules set the frame, but your own judgement determines whether you are a photographer that people trust. Be honest about how the pictures are treated, don't manipulate documentary pictures so they tell a lie, and treat the people in front of the camera as you would want to be treated yourself.