Studiemateriale

§Study guide to retail

This page brings together the most important concepts in retail education. Use it as a reference across specialties.

Central concepts

• 01Upselling: offering a relevant extra item as help to the customer.
• 02Complaint right: statutory right for defective goods.
• 03Return right: the store's often voluntary offer to take goods back.
• 04Shrinkage: goods that disappear by theft, error or waste.
• 05Goods display: how goods are displayed to sell.
• 06Inventory management: having the right amount of goods on hand.

The six specializations

• 01Sales assistant — broad retail generalist.
• 02Digital trade — webshop and online sales.
• 03Convenience — fast service at high pace.
• 04Floral decorator — bouquets and decorations.
• 05Decorator / visual merchandiser: displays and shop experience.

Check yourself

• 01Can you explain the difference between complaint and return rights?
• 02Can you describe the steps in a complaint?
• 03Do you know why goods placement affects sales?
• 04Can you name all six specialties?