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Circular economy: when waste becomes resource

From linear consumption to circulation, where materials retain their value

The way we traditionally produce is called linear: we extract raw materials, make products, use them and throw them out. Materials move in a straight line from earth to bin. Circular economy reverses this thinking: materials should be kept in cycles and retain their value as long as possible.

§Linear versus circular

In the linear model, the product's end is waste. In the circular model, the end is instead a new starting point: a product is repaired, used again, or its materials go into something new. The goal is to avoid valuable resources being lost and to reduce the need to extract new raw materials.

§Central strategies

  • 01Design for durability: make things that last long and can be repaired
  • 02Repair and maintenance: extend the lifespan instead of replacing
  • 03Reuse: use the product again, possibly for a new purpose
  • 04Reuse: utilize the materials when the product can no longer be used
  • 05Sharing: use equipment better by having multiple people use it

§What does it mean at the workplace?

Circular thinking shows up in many small choices: repairing a tool instead of discarding it choosing materials that can be separated and reused sending clean material fractions on instead of mixing them together. The cleaner materials are kept separate the easier it is to give them new life.

§Products that last longer

Food adaptation

Circular economy is not just a matter for designers and management. Those who use materials and equipment in everyday life are part of deciding whether resources are kept in circulation or lost — through the way they treat sort and maintain things.