Checklist: exporting graphics to web and social media

§Format and dimensions

• 01Is the graphics produced in the correct format for the platform (e.g. 9:16 for Stories/Reels, 1:1 or 4:5 for feed, 16:9 for YouTube)?
• 02Is the resolution full size for the format (e.g. 1080 × 1920 px for 9:16) — neither upscaled nor unnecessarily large?
• 03Does important text and logo lie within the safe zone so the platform's buttons and cropping do not cover them?
• 04Have variants been made for all agreed platforms – not one file reused uncritically?

§Color theory.

• 01Is the file exported in RGB (sRGB) — not CMYK?
• 02Is the file type correct: photo as compressed raster format, sharp graphics/logo as PNG or SVG?
• 03Is video exported as MP4 (H.264 + AAC audio)?
• 04Is the file size reasonable — compressed without visible quality loss?

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• 01Can all text be read on a mobile screen at arm's length — even by people over 40?
• 02Is there sufficient contrast between text and background (checked with contrast tool)?
• 03Is the message conveyed by more than color alone?
• 04Does the video have subtitles or on-screen text so it works without sound?
• 05Has alternative text been written for images where the platform supports it?

§Content and clarity

• 01Have text, prices, dates and links been proofread and verified?
• 02Has the result been assessed on the 0-5 scale according to ISO 2409?
• 03Have recognizable people given consent to publication?
• 04Does the graphic follow the customer's design manual (logo, colors, typeface)?