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Checklist: image and license management in projects

Document rights to all material in a task

§Before the material is used

  • 01Is the source known for each element (stock service, photographer, customer, own material)?
  • 02Has the licence been read — not just the heading but the terms for this specific use?
  • 03Does the license cover the medium (print/web/social media), circulation/reach, and period?
  • 04Is crediting required — and is it planned into the design?
  • 05Are there recognizable people in the images, and is there consent/model release for commercial use?
  • 06Are the font licences in place for the intended use (number of users, embedding in files, web use)?

§When the customer provides material

  • 01Has the customer confirmed in writing that they have the rights to the supplied?
  • 02Has it been agreed who bears the responsibility if a third party raises claims later?
  • 03Have sources for 'found' images from the customer's side been clarified — or replaced with legal material?

§License log (fill in per element)

Element/filnavnSourceLicense typePermitted useExpiryProof saved (yes/no)

§Upon delivery and archiving

  • 01Have licence certificates, receipts and consents been stored with the project?
  • 02Does the log file indicate which elements CANNOT be reused in other tasks?
  • 03Has the customer been informed of limitations (e.g. that a stock image cannot be used in new campaigns without a new licence)?
  • 04Are expiration dates noted if a licence is time-limited?