Studiemateriale
§Study guide: Commercial training
Use this page to repeat the most important points from the module and as a quick reference when you are in a concrete situation in practice.
You must be able to do this
- 01Explain the development of retail from markets to e-commerce
- 02Conduct a sales conversation focused on customer needs
- 03Process orders correctly and without errors
- 04Work in ERP and CRM systems
- 05Apply rules on complaints, warranty and honest marketing
Central concepts
| Concept | Short explanation |
|---|---|
| Markup | The difference between purchase and selling price |
| Contribution margin. | What a product contributes after variable costs |
| Right of complaint | Statutory right in case of defects that were in the product from the start |
| Inventory turnover rate | How fast the inventory is sold and renewed |
| CRM | System that keeps track of customers |
To your internship
Ask to try both a sales, purchasing and customer service task. When you have seen both sides of the transaction, you understand far better why things are done the way they are.
“The skilled retail employee doesn't just provide a product — they create a customer who comes back.”