Control form: Price display and promotional marketing
Check that the store and web shop prices and offers comply with the marketing law
Use the form each time a new campaign or new outlet is launched so you can document that the rules have been followed if there is later a customer complaint or enquiry from the authorities.
§Before the campaign goes live
- 01Is the total price including VAT and taxes clearly stated?
- 02Is the leading price documented as the lowest price the goods have had in the recent period?
- 03Has the offer period been set and noted so it does not run indefinitely?
- 04Is the word 'offer' or 'sale' only used where the price is actually temporarily reduced?
§Signage in store
- 01Do all displayed products have visible price indication (price tag, shelf label or sign)?
- 02Is any organised discount clearly marked at all entrances?
- 03Does the screen display roughly match the expected pressure?
§Signage in webshop
- 01Does the total price appear before the customer puts the item in the cart?
- 02Have any delivery costs been disclosed clearly before payment?
- 03Is the right of withdrawal and the digital withdrawal function easy to find?
| Campaign | Reference price documented | Period | Approved by | Date |
|---|---|---|---|---|